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About Ana


Hello, I'm Ana. I'm obsessed with new ideas driving fashion, retail and technology forward. Fashion's all about change: let's keep it that way.

A long time ago, I designed clothes. Today, I distill concepts, hunt products and study the patterns that make meaningful, sustainable, ethical, beautiful and above all, better brands, by focusing on the intersect between old and new, beautiful and useful, high touch and high tech, style and substance. I also build things for fun (it's a sickness, really): I founded The Good Closet in 2015 and ptl beauty in 2016. 

When I'm not locked in front of my computer or fawning over great clothes, I'm planning my next travel adventure, drinking bubble tea, or settling in with a good sci-fi flick. 

Follow me on Instagram, Pinterest, and Twitter.

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