“Timeless” and “essential” are words thrown around in the fashion arena to describe everything nowadays, even the most disposable of items, sadly. Silk shirts are probably one of the very few clothing pieces that actually deserve and can fully live up to those labels – a good silk shirt can last a lifetime, and never, ever go out of style. So it’s hard to improve on something like this, but radically transparent e-tailer Everlane just did silk a whole lot better.
Reason #1: They’re cheap, but not cheap. Everlane cuts the middleman and the brick and mortar and goes straight to the factories, bringing quality designer basics to the masses at fast fashion prices. Except these fast fashion prices are made in factories that pass Everlane’s ethical standards, whether in LA or China; you can even take a look yourself. (FYI: I have two Everlane tees – the quality easily beats the quality of the white tee I got from another company touting it to be “the best cotton tee, ever”, at twice the price.)
Reason #2: There’s a certain other silk shirt company favoured among the fashion crowd – whom I will not name – that over the years, has created shirts in every colour imaginable, now completely veering off into the territory of mind-boggingly tacky prints. The basics are probably still there, but who has time to wade? They managed to turn a classic into a disposable. Also, there’s zero information on manufacturing, ethical or environmental standards, so one can only assume there are none.
Everlane, on the other hand, keeps it simple, focused, clean, and does it well, with reverence to the people and factories who make it all possible. And when they do bring in new products, it makes sense. In fact, it’s a waiting game to see what great essential they’ll bring forth next.
I’m so glad it was silk shirts, because while t-shirts are great, we spend most our lives working – and tees don’t exactly scream “pro-fesh”. Silk? Good for anything, everywhere. So yeah, basically, I’m obsessed. They made it too easy to be chic.