One thing we all recognize when we’re alive long enough is just how cyclical fashion is. In that way, nothing is ever really new, but when things are brought around again, they somehow seem fresh – because every time, a subtle change happens with how the piece or shape or colour or trend is worn, styled, and fabricated that allows for it to feel new and delightful to the young, whilst remaining an awkward memory for those who have lived through the pain once. A bruise that never really gets noticed until you pick at it.
The term “essential” is used most often in fashion to describe items that are necessary – things that still perhaps follow this cycle, but have longer staying power than fads, and provide more versatility than a mere mortal fashion item. They’re usually simple, practical and real-life applicable.
Companies that make essentials represent a model of sustainable business centred around creating one item and doing it really well. Part of the problem with fashion is that companies practically fall over themselves creating ridiculous fashion timelines to concede to the idea that people always more stuff, and that to succeed, one must do everything. It’s this big wacky game that doesn’t make a lot of sense, but the game is really good at making people get in on it. (People even cry over the fact that they can’t look good without a lot of cheap stuff. I’d cry about not getting the last slice of cheese, but I’m not going to cry about a made-up game.)
Alix follows this do-one-thing-really-well model, creating only bodysuits and claiming them as a modern essential. Years ago, they could never have taken that title. But today, with advances in fabric technology and women designing for women creating better fit, these NYC-made bodysuits pack power and versatility.
Fashion’s current cycle is seeing the reign of pants and separates, the 2014 fresh choice for day or night. Alix solves the what-to-wear-on-top conundrum with their bodysuits designed to complement the maxi skirt for the black tie event, the pencil skirt for a day at work, a pair of skinny trousers for a take-on-the-world-in-a-faux-catsuit kind of day, and a pair of culottes for weekend chic.
Don’t you just love it when you can rely on someone/something to do one thing really, really well? Maybe time to slow down the cycles and appreciate the things that just work.