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A "Nasty" Treat for Fancy, Sustainable Ladies


by Ana Wang

November 18, 2014

I might not be Nasty Gal’s target demographic (age-wise, probably – but I don’t think I own anything in fringe, cut-out or a single pair of 8-inch platforms). And yet, I’ve always been drawn to their independent, fearless spirit, which they translate very well into fashion. I remember Nasty Gal being one of the first companies to do e-commerce really well, opening up the possibilities of style for Millennial women who perhaps were disenchanted with the mall. So yeah, I’ve always been a sideline fan.

One thing I could always shop for was vintage. I love a lot of things about old clothes: the thrill of the hunt, the waste-not mentality, and the charm of rarity, which is hard to get otherwise in today’s mass market driven world.

Vintage is how Nasty Gal got started. But for a while, their focus seemed to shift just slightly away from vintage to independent designers to private label as the business grew and the necessary growing pains pulled back and forth between vision, customer and profit – why sell one piece of vintage when it’s probably much more profitable to put in the same amount of work to sell multiple pieces? But, I’m so glad to see that they haven’t lost the thing that makes them the original cool e-shop in fashion, and the thing I always come back for. Also: the thing that makes them a more sustainable company than most other mainstream e-commerce stops targeted toward women and girls my age. (I’ve also noticed that quite a bit of their private label pieces are made in USA, including their more accessibly-priced reworked vintage collection, After Party.)

From the looks of it, they buying team must have come across some sort of Chanel/Moschino goldmine, because that’s exactly what’s going on right now. I’m in love with that lavender pantsuit (the satin navy blue one too), that landscape print skirt, and the (take a breath) $3800 Chanel trench. Mind you, these items come with a big “buyer beware” label – as vintage treasures, they’re priced for fancy ladies.

It is some pretty great fancy, though.



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